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Hershey’s, Jet-Puffed and Honey Maid Brands join forces to give $50,000 to local restaurants

S’mores featuring Hershey’s, Jet-Puffed, and Honey Maid.

Three popular food brands are joining forces this summer to give $10,000 to five local restaurants in celebration of National S’mores Day: Hershey’s, Jet-Puffed, and Honey Maid.

The trio is calling on small, hometown restaurants and their staff to showcase their favorite S’mores dessert on their menu (new or existing) for a chance to win one of five $10,000 prizes. Restaurants have until Monday, August 24th to enter.

“We are overwhelmed by the love people have had for S’mores this summer. During the current pandemic, many families have turned to the connectivity and comfort of making S’mores as a way to get through this challenging time,” said Bill Maclean, senior marketing director, Hershey’s brand.

Photo Credit: Hershey’s

“We wanted to say thank you and bring attention to all of those local restaurants who have been affected. We want to provide some relief while celebrating these restaurants, their recipes and their love of S’mores.”

The rules to enter for businesses are:

  1. Post a picture or short video to Instagram or Twitter showcasing your most creative S’mores recipe. The treat MUST at least be made with Hershey’s Milk Chocolate, Jet-Puffed Marshmallows and Honey Maid Graham Crackers or Graham Cracker Crumbs – the classic S’mores ingredients!
  2. Make sure to tag @hersheys @kraftjetpuffed @honeymaidsnacks and use the hashtag #SmoresGivesBackContest. For the caption of the posted photo or video, tell why your restaurant deserves to win a prize, and how the prize would be used to impact the restaurant and its employees.
  3. No Purchase is Necessary to enter. For full details of eligibility and entry, including judging criteria, see the Official Rules. Contest ends 11:59:59 PM EDT on August 24, 2020. Void where prohibited. Must be age of majority or older to enter. Entries submitted on behalf of restaurants.

Find more information at smoresgivesback.com.

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