After a long wait, Shake Shack is finally confirmed as coming to Tampa, first reported by Tampa Bay Business Journal. The location will be at Midtown Tampa, a “new kind of urban experience with 1.8 million square feet of retail, residential, 3 Class A office buildings, entertainment and hospitality”.
The long-awaited location for the gourmet burger chain still has no opening date for Tampa, but is at least confirmed to be opening by the developer. Shake Shack has long been open in Orlando and opened in Sarasota recently. Midtown Tampa is expected to open in time for the Super Bowl in February 2021.
“Shake Shack is an iconic brand with worldwide recognition, and is yet another first-to-market restaurant that we’re thrilled to bring to Tampa,” said Nicholas Haines, CEO, Bromley Companies. “We’ve followed Shake Shack from its first location next to our office in New York’s Madison Square Park, and appreciate the delight and appeal it has to its customers.”
Shake Shack has over 170 locations worldwide and has been growing around the country in recent years including locations on both the east and west coast. The franchise started as a hot dog cart in Madison Square Park back in 2001. The burger concept was started in 2004 as a kiosk.
A Filipino favorite, Jollibee, is opening its doors on Friday, January 17th at 4057 Park Boulevard, Pinellas Park, Florida. The location will be the 40th location to open for the franchise which is currently experiencing high growth and expansion across the country. The chain plans to open 150 stores in the United States by 2023. It is the first location in Tampa Bay.
The opening time for opening day is from 9AM to 10PM.
“We cannot wait to welcome Jollibee fans who have long waited for their turn to finally have Jollibee in their area, in addition to welcoming new foodies intrigued by our unique menu, which we fondly describe as a joyous mash-up of Western comfort food and Asian flavors,” said Beth Dela Cruz, President of Jollibee Foods Corporation North America, Philippine Brands Group.
Popular items at Jollibee include the Chickenjoy, Jolly Spaghetti made with signature sweet-style sauce loaded with chunky slices of savory ham and hotdog, and Peach Mango Pie, made with real Philippine mangoes enclosed in a light, crispy crust.
Tampa is home to one of the largest Filipino communities with its Bayanihan Center and annual PhilFest celebration that draws thousands for a celebration of Filipino food and culture every April.
There are some perks for those who choose to line-up early for the opening:
The first 50 customers in line to spend $25 or more will get FREE Chickenjoy for a year.*
The first 50 with the best #ItsOurTurn signs will get a Jollibee in Barong Funko Pop.
The first 300 on day 1 (plus the first 100 on days 2 and 3) will get a free drawstring bag with a minimum $25 purchase.
*One 6-piece bucket of Chickenjoy per month for a period of one year
Bubble tea fans have plenty to be excited about. Ding Tea Tampa on Waters has a new opening date of Friday, January 24th, 2020. The location is located next to where the old Yummy House and Got Tea locations were.
The delay was explained to be connected to the health department (Ding Tea was originally set to open on November 3rd).
It will be located at 2202 West Waters Avenue, Tampa, Florida 33604.
Ding Tea is a chain from Taiwan that has over 350 locations in Asia and has been rapidly expanding across the United States. There was a location that opened in between this time period by USF Tampa’s Uptown at 1518 East Fowler Avenue Suite B. One of the latest businesses to open in that area.
Michelle’s Faedo is opening her second location of Michelle Faedo’s Tampeño Cuisine on Wednesday, January 8th, 2020 in Downtown Tampa at 601 East Kennedy Boulevard, Tampa, FL, 33602 inside the Hillsborough County Building.
The restaurants are an off-shot of Michelle Faedo’s On The Go food truck which has been in operation for years. The first location is located at the ENCORE! building not too far away from Downtown close to Ybor City.
Popular items on the menu include the Famous Traditional Cuban and deviled crabs that pay homage to Tampa’s rich food history. Like the Cuban Sandwich, deviled crabs were created by the immigrant communities in Tampa that existed during the cigar boom.
Faedo is an award-winner from the annual Cuban Sandwich Festival and is well-recognized for her Cuban sandwiches around the Tampa Bay area.
The opening hours for the location will be Monday through Friday from 7AM to 4PM.
City of Tampa Mayor, Jane Castor, is expected to be there at around 1PM to celebrate the occasion.
Roux, the New Orleans concept by Datz Restaurant Group, has ceased operations according to a report by the Tampa Bay Business Journal.
The restaurant was known for serving favorites of Cajun and Creole cuisine such as jambalaya, red beans and rice, and also some of the best cornbread I have ever enjoyed in Tampa. The chefs were brought from New Orleans back in 2014 for a true experience for fans of the cuisine to enjoy.
Datz Restaurant Group is currently busy opening new restaurants across the bridge including most recently their Datz St. Petersburg branch and a cafe inside The James Museum. A new Datz location is also opening soon in Brandon.
Tampa Chef Rosana Rivera made history as the first Latina woman to beat Bobby Flay on the Food Network on December 26th, 2019. She first beat her husband and business partner, Chef Ricardo Castro, in an elimination round before Bobby Flay using the papaya secret ingredient on a special episode called “It Must’ve Been Love”.
Bobby Flay has a fairly high win-ration that is over 60% of his competitions so this is no small victory for Chef Rosana Rivera.
Chef Rosana Rivera beat Bobby Flay with her beef empanada recipe. Flay had equipment malfunctions during the battle and a track record of empanada fails.
“This experience has been one of the highlights of my year. I feel super proud as a Female Chef, Entrepreneur, Puerto Rican, and Tampanian to have had the honor to not only participate in Beat Bobby Flay but to have competed against Ricardo, my other half in business and life. Ricardo is a Chef that has my utmost admiration. Most importantly, competing against Iron Chef Bobby Flay is an experience I will never forget. I have a deep respect for his talent, charisma, and the amazing team that works with him. It is an honor that I was able to cook side by side with him, compete against him, and can proudly say I Beat Bobby Flay,” said Chef Rosana on her win.
The couple previously owned the French-inspired bakery Piquant and are currently proprietors of Xilo at The Hall on Franklin in Tampa. The Chefs also own R2 Provisions, a national catering company, and a gourmet food truck. Additionally, they also own Kofe, The Hall on Franklin’s in-house coffee bar.
Yum Yum Hot Pot AYCE has opened in Temple Terrace just minutes from USF and Tampa’s Uptown just in time for Christmas. It joins the nearby Hot Pot BBQ on Fowler Avenue as one of many new Asian businesses to the area.
It is located at 11301 North 56th Street Temple Terrace, FL 33617. Yum Yum is open from 4PM-11PM from Sunday to Thursday and from 4PM to midnight on Friday and Saturday.
Customers choose their hot pot soup base, custom dipping sauces, and food from the conveyor belt to cook in their soup. There is a 2 hour time limit for all-you-can-eat. Adult AYCE costs $25.99 and kids (age 4-10) are $15.99.
Foundation Coffee has left Sparkman Wharf after the end of their lease the space is now occupied by Blind Tiger Cafe. Blind Tiger has been rapidly growing in the last two years with new locations in South Tampa, Westchase, WestShore, Downtown Tampa, and now a parcel at Sparkman Wharf.
Foundation Coffee responded to a request for comment: “We could get into a very detailed explanation but suffice to say it was wrong timing for Foundation Coffee. Please join us at our flagship location at 1617 N. Franklin Street in Tampa or our totally outdoor venue at 10020 Carr Rd. In Riverview. Thanks.”
Some of the locations are unconventional and previously were occupied with other coffee companies, for example their recent acquisition at WestShore Plaza replaced Starbucks Coffee. Third wave coffee has been rapidly growing in the past year with Spaddy’s Coffee expanding, Buddy Brew and Kahwa moving into the grocery business, King State opening their first cafe, and a number of new upstarts opening on both sides of Tampa Bay.
The food hall boom has helped to fuel these expansions across the bay area.
One has to wonder when the market for third wave coffee is going to saturate, but so far it doesn’t seem to be too unstable. There have been a handful of closings including most recently the LCPX Cafe on Armenia Avenue and Mountaineer Coffee in Oldsmar.
Most of popular third wave coffee shops are concentrated in the South Tampa, Downtown Tampa, and Seminole Heights area. It would be interesting to see successful third wave coffee shops in the more scattered parts of town such as in Brandon and Carrollwood which for now just seem to be saturated with Starbucks and Dunkin Donuts locations.
Blind Tiger opens at Sparkman Wharf in Downtown Tampa on Friday, December 13th, 2019.
Tampa chefs, Chef Rosana Rivera and Chef Ricardo Castro will take their talent to the masses in America on Thursday, December 26th when they compete on Food Network’s “Beat Bobby Flay”. The chefs currently own Xilo Mexican at The Hall on Franklin and focus on serving fresh Mexican-inspired cuisine. I stopped by last weekend to sit down with Chef Castro and discuss how they got here and where they are going.
Chef Rivera and Castro are best known for their past project called Piquant, a popular French bakery concept that was located first in Hyde Park Village and then West Tampa. The project was supplying the Tampa Bay area with fresh breads and pastries and certainly a local pioneer in that space where French bakeries are far and few between.
Their Kouign-Amann was a personal favorite and when I went west to San Francisco, I was amazed and how the ideas that Rivera and Castro brought to Tampa Bay area are so huge out there and still mostly unknown out here. Piquant went through various cycles, but was ultimately closed much to my dismay.
When Chef Rivera and Chef Castro opened Xilo at Hall on Franklin, I wasn’t sure what inspired the move to Mexican cuisine. Castro explained to me that the idea to make Mexican food came from their unique past. Castro was trained at the Culinary Institute of America (CIA) in New York City and he volunteered at a church where he was trained on Mexican sauces and cuisine.
Rivera previously worked for a corporation that regularly flew her around Mexico and exposed her to many of the regional cuisines of the area. When deciding on a concept, Mexican came to them as something both different for the area and something that they could both uniquely bring to the table.
Slowly the chefs have added items to the menu that are representative of their love for Mexican cuisine including brunch options such as chilaquiles. They are one of the only vendors that are open during breakfast at the food hall.
When the chefs entered Hall on Franklin they also took control of the Kofe Tampa shop and have slowly moved into coffee as a business, with prior experience selling their own proprietary roasted blend at their bakery. Soon they will move toward plans to provide their coffee on a bigger scale with a more wholesale focus.
Their coffee can best be described as a truly Latin roast with bold espresso flavors.
The future may hold more restaurant locations in the Tampa Bay area, although the chefs are still considering potential locations across the state of Florida. They are well-traveled and have received much of their inspiration from past culinary projects and mentors. Hopefully their love for baking will also be a part of these next moves.
One thing that is clear is that both these chefs are passionate about food and are passionate about baking. Their debut on the Food Network is a great win for Tampa and also for themselves. Latinx representation is still lacking on Food Network and in the food industry in general.
Let’s hope they can beat Bobby Flay. Catch Chef Rosana Rivera and Chef Ricardo Castro on Food Network at 10:30PM EST on Thursday, December 26th. Free tickets are available to their watch party on Eventbrite that will run from 8:30PM to 11:30PM at Hall on Franklin.
Xilo Mexican.The Hall on Franklin. 1701 N Franklin Street, Tampa, FL 33602.