Tired of downloading apps for businesses you frequent to your smartphone? I cannot count how many different apps I have downloaded to my phone for businesses that I never open.

Local start-up company, TorchFi, aims to end the push for restaurants to make their own app and gives restaurants the ability to connect with their customer via a Wi-Fi connection.

Customers can access restaurant menus through the TorchFi connection and order their food and pay online – avoiding getting caught in line during busy lunch or dinner rush times. They can simply walk into a restaurant and sit at a table and order their food when they connect to the available Wi-Fi. The wireless interface can also help customers call a waiter to help them.

On the business side, the restaurant will receive data about overall customer buying habits/trends and make life easier for their customers – repeat customers can easily order their regular orders with a smart interface that remembers past orders by a customer. All without forcing a customer to download their individual app.

TorchFi is currently targeting fast-casual businesses with busy lunch and dinner rushes. Tampa is a perfect target with plenty of concepts having their beginning here or expanding in the area including Burger 21, PDQ, 4Rivers Smokehouse, Mission BBQ…to name a few.

TorchFi is starting locally with The Attic and Moxie’s Cafe. Downtown Tampa, South Tampa, Brandon, and Carrollwood all have busy lunch rush crowds that could be alleviated using this interface. The interface can also be used for malls and food courts, retail brands, salons, and spas.

For more information, visit TorchFi online at http://www.torchfi.com/