Smashburger plans 35 new restaurants in Florida West Coast

Smashburger opened its first Tampa location last week in South Tampa at 4035 South Dale Mabry Highway and plans to open at least 35 new restaurants along the Florida West Coast in the next 5 to 6 years.

The investment will cost $37 million dollars. Each location will employ 30 people, adding about 1,400 new jobs in total to the region.

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The Denver-based, fast-casual, burger concept is also located in Clearwater and Sarasota. Smashburger was founded in 2007 and serves “made-to-order, never frozen” burgers.

Their localized burger for the Tampa Bay area is the “Media Noche” burger, which contains smoked ham, aged Swiss cheese, pickles, red onion, and mustard on an egg bun. Local craft beer from the area will be a highlight of these locations.

Some would say the Tampa market is over-saturated with burger concepts. I don’t think that is necessarily the case.

There are just a number of low-quality, badly-managed, and overpriced restaurants that have expanded too much and you can see that playing out in the market with bankruptcies and retreats from locations.

The burger business is a $73 billion dollar business and isn’t going anywhere anytime soon.

Smashburger is participating in the Creative Loafing Tampa Bay Burger Week and serving their “Sin City Burger” from Vegas for the promotion for $6.69 plus tax. The burger features “signature Smash sauce (a mayo, mustard, relishy blend), topped with a fried egg, applewood smoked bacon, and haystack onions”.

I stopped by last week for a taste and my favorite burger was the Truffle Mushroom Swiss. I thought about that burger days after visiting. I don’t care what food snobs say about truffle being overrated, I’ll take some on everything, thank you very much.

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