PDQ, a popular and growing chicken chain from Florida, launched a breakfast menu on Tuesday at their Carrollwood location located at 12650 North Dale Mabry Highway in Tampa. The menu is also available at their test kitchen located at 4343 Anchor Plaza Parkway in Tampa. Those are the only 2 locations serving breakfast for now.
Breakfast is available 7 days a week from 6:30AM to 10:30AM. It is available for dine-in, to-go, and for catering.
The breakfast menu includes: “sandwiches, wraps, a breakfast bowl and more. The sandwich options feature two biscuit sandwiches: a Honey Butter Chicken and a Pimento Brunch item. Guests can also order the new French Toaster sandwich, which contains sausage, fresh egg, cheddar cheese, and maple butter on PDQ’s own french toast bun.”
Signature menu offerings include “King’s Hawaiian chicken bites, a breakfast bowl with crispy honey butter chicken, fresh egg and cheddar jack cheese over tots, and 3 fresh whole wheat wraps: Maple Butter Bacon, Sriracha Sunrise and the Grilled Chicken Mornin’ wrap. Beverage choices include Joffrey’s Peruvian medium blend, and two different Cold Brew options”.
Jonathan Maze, Executive Editor at Restaurant Business, shared some professional insight into this growth:
“It is very much a growing segment.
There are a number of fast-growth fast-casual breakfast-and-lunch places. Cracker Barrel’s purchase of Maple Street Biscuit Co. last year was a pretty serious indication of the growth in that particular sector. And there are a lot of such chains that have emerged in recent years. Chains like IHOP (Flip’d) are even starting their own versions. And then a number fast casuals like Modern Market offer breakfast.
It’s been a growth daypart for fast casual for some time. Breakfast is the fastest growing daypart so you’re always going to find development as a result. And much of the development in the restaurant business period remains in fast casual. Ergo, breakfast fast casual continues to grow.”
Smashburger opened its first Tampa location last week in South Tampa at 4035 South Dale Mabry Highway and plans to open at least 35 new restaurants along the Florida West Coast in the next 5 to 6 years.
The investment will cost $37 million dollars. Each location will employ 30 people, adding about 1,400 new jobs in total to the region.
The Denver-based, fast-casual, burger concept is also located in Clearwater and Sarasota. Smashburger was founded in 2007 and serves “made-to-order, never frozen” burgers.
Their localized burger for the Tampa Bay area is the “Media Noche” burger, which contains smoked ham, aged Swiss cheese, pickles, red onion, and mustard on an egg bun. Local craft beer from the area will be a highlight of these locations.
Some would say the Tampa market is over-saturated with burger concepts. I don’t think that is necessarily the case.
There are just a number of low-quality, badly-managed, and overpriced restaurants that have expanded too much and you can see that playing out in the market with bankruptcies and retreats from locations.
Smashburger is participating in the Creative LoafingTampa Bay Burger Week and serving their “Sin City Burger” from Vegas for the promotion for $6.69 plus tax. The burger features “signature Smash sauce (a mayo, mustard, relishy blend), topped with a fried egg, applewood smoked bacon, and haystack onions”.
I stopped by last week for a taste and my favorite burger was the Truffle Mushroom Swiss. I thought about that burger days after visiting. I don’t care what food snobs say about truffle being overrated, I’ll take some on everything, thank you very much.