TAMPA, FL – While many parts of the country are experiencing record-breaking cold weather and snow/ice, Visit Tampa Bay is beckoning tourists to blue skies and warm Gulf breezes with the launch of its largest ever out-of-state winter campaign in history. 

One major part of the ambitious, $4.6 million effort: The destination marketing organization has expanded its successful activation with Carvertise, the nation’s leading rideshare company, to deploy 75 branded rideshare vehicles to roll through the streets in six markets: Atlanta, Boston, Chicago, Dallas, New York, and Washington, D.C., throughout the winter and early spring, logging in thousands of miles and delivering millions of impressions.

Visit Tampa Bay is first in the industry to use Carvertise’s new reflective wraps, which will make the vehicles shimmer, as if luminescent, in both day and night.

“We are always looking for new, innovative marketing and advertising opportunities to push the envelope for our clients,” says Gina Kline of FKQ Advertising + Marketing.

“And when we learned about Carvertise’s new reflective wraps, we jumped at the opportunity. We want to make sure Visit Tampa Bay is remembered for its creative, head-turning campaigns, and we expect the latest Carvertise activation to up the ante in terms of buzzworthiness.”

Visit Tampa Bay is a long-running partner with Carvertise, launching its first activation with eight cars in 2018 and growing its winter campaign every year, leveraging features such as digital retargeting and in-car collateral. It also was the first in the industry to use Carvertise’s Flex Wrap product, featuring branding on the top, hood, trunk and sides of premium Uber and Lyft vehicles in top domestic target markets.

“We like being the guinea pig when it comes to out-of-home advertising,” says Patrick Harrison, Chief Marketing Officer of Visit Tampa Bay. “ I think the new cars are super eye-catching. We expect a big response from potential visitors when they see something like that driving past them. It’s going to turn some heads.” 

Carvertise CEO and Co-Founder Mac Macleod spoke graciously about Visit Tampa Bay for being an early adopter of many of its offerings.

“The tourism market is hyper-competitive, and Visit Tampa Bay has always been a trailblazer in the marketing arena,” he says. Since Visit Tampa Bay became a Carvertise client, Macleod said that other destination marketing organizations soon followed suit.

“I think it’s quite interesting just how many other destinations are using Carvertise,” Harrison says. “It shows that they all think we’re doing something smart.”

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