Espolòn Tequila has partnered with premier streetwear marketplace, Stadium Goods, and globally recognized Mexican artist, Saner, to drop a limited-edition line of apparel in celebration of Día de los Muertos or Day of the Dead.
Dubbed the “Calavera Collection,” the fashion line includes custom-made wearable pieces that pay homage to popular Mexican symbols including calaveras – or candy skulls – and marigolds, with each design inspired by one of Espolòn’s four award-winning tequilas.
The line was created to honor the Mexican tradition of Día de los Muertos or Day of the Dead, a holiday in which the souls of deceased relatives are honored through stories, food, drink and celebration.
“Day of the Dead is one of the most important holidays in Mexico, and our streetwear collection with Stadium Goods and Saner will bring to life the traditions of the holiday in a way that feels fresh and contemporary,” said Sean Yelle, White Spirits Marketing Director at Campari America.
“Our Calavera Collection was created to shed light on the traditions of the holiday while spotlighting one of Mexico’s most popular artists, Saner. We look forward to bringing the traditions of Mexico to the US in a new way this fall.”
The Calavera Collection released on Nov. 1 at Stadium Goods’ NYC retail store.
For those located outside of NYC, 50 pieces from the collection will be available online via a nationwide sweepstakes from October 24th-November 2nd, 2022. Fans 21 and up can tag a friend and share their own personalized literary calavera, or satirical poem that is traditionally written for the Day of the Dead, on Espolòn’s 10/24 Instagram post (@espolontequila) for the chance to win an exclusive item from the collection. Enter here: https://www.instagram.com/p/CkHAdu9PFb6/
“Dias de los Muertos is a holiday with such rich tradition, and I really wanted the artwork for this collection to bring a piece of Mexico to the US,” said world-renowned artist, Saner.
“The four designs mix together prehispanic art techniques and feature traditional Mexican symbolism for a streetwear collection that celebrates culture with a modern edge.”
“The spirit of collaboration has always been a core value of Stadium Goods, from our apparel to the vibe we create in our retail stores, and partnering with Saner and Espolòn is a beautiful extension of that,” says Matthew Gomes, Stadium Goods senior director of retail.
“We’re honored to have Saner use our pieces as his literal canvas, and delighted to have Espolòn co-host such a unique way of sharing it with the world.”