New Belgium Brewing San Francisco launches Love Conquers Ale beer

New Belgium Brewing San Francisco, located near both the San Francisco Giants and the Golden State Warriors facilities and the Mission Bay neighborhood, has released its Love Conquers Ale beer in its first-ever collaboration with Sam Adams.

The in-house brewed ale is made with Sam Adams’s recipe with coriander and basil-infused lemon peel, but made with blackberry modifications you can only find at the in-house San Francisco New Belgium brewery.

The ale has a 5.5% ABV and will only be made in Boston, Denver, and San Francisco. The canned ale will be available only in those cities, along with New Belgium’s hometown of Fort Collins, in a four-pack of 16 oz. cans for $16 with a limited draft available.

100% of the proceeds will be donated to GLAAD. GLAAD “rewrites the script for LGBTQ acceptance”. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and aims to create a world where everyone can live the life they love.

The beer is now available in the taproom and is also available for online purchase.

New Belgium Brewing now open in Mission Bay

New Belgium Brewing San Francisco is a full-service concept in a modern, accessible space, with both indoor seating for over 110 guests and 60 outdoor patio seats, located at 1000a 3rd Street. It opened in April of 2021.

Guests can enjoy themselves at a table, bar side, or outside on the patio overlooking the canal, a great spot for warm days and nights before a game. Guests on-the-go can purchase canned releases at the convenient retail shop or sign up to join the Cellar Club and purchase from the DTC online shop.

“San Francisco has always been a strong market for New Belgium Brewing and is the second home of founder Kim Jordan. We are lucky to have access to an exceptional location in the heart of a growing neighborhood to launch our first New Belgium-owned restaurant in a city where New Belgium Brewing has always had a strong brand presence. We’re looking forward to growing our customer base in the SF market and building further loyalty,” says New Belgium CEO Steve Fechheimer.

The menu has been designed by husband-and-wife-duo Chefs Laura and Sayat Ozyilmaz. Chefs, restaurateurs and culinary advisors, who have won various accolades, including 2019 Rising Star Chefs “Game Changer Chefs” and San Francisco Chronicle Bay Area’s Rising Star Chefs.

For the New Belgium concept, they have been inspired by pairing their fresh and multicultural flavors with a menu inspired by traditional beer and ballpark experiences, showcasing the culinary diversity of neighborhoods in San Francisco. Fresh, local ingredients invite a range of flavors with a focus on shared experiences.

They say, “we created a menu that focuses on shareable plates, entrees, tartines, salads and house tacos that bring together an amalgam of inspiration from global flavors and influences that helps the NBB beer shine.”

The location underwent a massive design overhaul and showcases New Belgium’s vibrant brand voice and tone at every corner. It was designed in partnership with San Francisco-based ROY, the restaurant looked to create a fun, inviting and local atmosphere that invokes a warm and bright dining experience.

Walls are adorned by local mural artist John Thomas, showcasing playful designs that pay homage to San Francisco. Staying true to its “born on a bike” beginnings, repurposed vintage bicycles can be seen as hanging installations alongside framed artwork.

Foeder inspired wainscotting lines the massive pillars adjacent to a dynamic new seating layout, focusing on a convivial bar zone with multi-tiered light fixtures and colorful transparent acrylic panels, with views to the scoreboard stadium across 3rd street. Livening up the bathrooms, custom wallpaper shows New Belgium co-workers having fun on the job. Most importantly, sustainability and longevity was considered in all facets of the design process.

Founded in 1991 in Fort Collins, Colorado, the New Belgium Brewing expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet.

The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Sour IPA, and La Folie Sour Brown Ale, as well as an award-winning wood-aged sour program and innovative limited release beers.


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