Boba Guys: Best Bubble Tea Business in the USA

Boba Guys is the best bubble tea shop in the USA and a leader in their industry. It is much more than just a nice Instagram or Snapchat post. There are lots of factors that contribute to this opinion and they have been shaped over numerous visits over the last year.

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Consistency

One of the most important factors of any cafe or restaurant is consistency.

You want your drink or order to taste the same no matter which location or time you stop by at a business. I have visited at least 3 or 4 Boba Guys locations multiple times and have not been disappointed in the quality of my drinks on any visit.

The matcha strawberry latte or horchata drink tastes the same at all the different shops and that goes for their tea menu in general. This proves that there is proper training for baristas and oversight/quality assurance testing happening.

The tapioca pearls always have the same chewiness and are never overcooked or undercooked. This is a huge credit to their employees and management. I am quite a bubble tea fanatic in Florida and am often finding myself have boba balls slicing under my teeth or even tasting undercooked pearls.

Many people don’t know that the chewiness of boba balls is a Taiwanese cultural phenomenon and there should be a certain type of chewiness to the balls in order to have a quality experience. Boba Guys delivers on this experience. The sensation is called “QQ” in Taiwan and is essentially a type of texture.

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Quick Turnaround

I seem to visit San Francisco during every major national holiday when I am vacationing on the west coast and find myself at Boba Guys when there can be 30-60 people or more in line due to reduced operating hours. Despite this, the line always moves quickly and I never wait longer than a few minutes to get to the front. Once I order my drink it also comes out quickly.

I cannot say the same about bubble tea shops in Florida that sometimes take over 30 minutes to get you a drink when there are literally only 3 or 4 customers in the shop and half the time the employees forget your order completely. This goes back to management and how they train and manage their employees.

The quick turnaround is good for customers who have other things to do than waiting in line all day and for the business so they can turn as many orders as possible and make a better profit. Respect your customer’s time and your customer will respect your business. This brings me to affordability and quality.

Affordability 

When the bubble tea craze began an average drink was around $2 or $3, but the price of the drinks has soared in the last couple of years and many places are still using crappy artificial powders, low-quality creamers, and sweeteners. A few shops in Florida even charge close to $6 or $7 for a drink.

Boba Guys charges $4.50 and around $5.50 for a specialty drink with real ingredients in San Francisco, one of the most expensive places in the world to operate a business. San Francisco is filled with tons of costs you will not find anywhere else you operate a business.

It baffles me that shops in Florida are charging so much considering the rent is ridiculously cheaper in Tampa Bay compared to San Francisco and the minimum wage in Florida is under $9 an hour. The price of the drinks Boba Guys produces are a further testament to their commitment to their customers and to providing a great product at a price that general public can afford.

They could charge more and easily get away with it in San Francisco, but they would close their product off from a public that is already struggling with high rent and low wages in an increasingly expensive city. The ability to see this is definitely a credit to their business mindset.

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Quality

Quality would probably be first on any list about a great business you might read. However, many food businesses with great quality still fail without consistency, quick turnaround, and affordability and that is why I mentioned those factors first. Anyone involved in the food business is aware that the survival rate is less than 10% and perhaps lower in the San Francisco Bay area in the first two years of operations.

Boba Guys already survived those odds. No doubt quality has helped deliver Boba Guys this far and helped them to have a competitive advantage over other tea shops and boba shops which can easily be replicated and saturate markets (like many dessert or snack concepts).

No powders are used at Boba Guys. They use real tea. This is the first step in changing the quality of the drinks and advancing bubble tea. The artificial flavors and ingredients used to make bubble tea at most shops are hazardous to your health – not the case at Boba Guys because they use REAL tea. It sounds ridiculous that I have to emphasize this, but prior to Naga Tea in Tampa – you could never find a shop that did this in Florida.

There is plenty of research out there about how artificial food coloring and flavorings are bad for your health and Boba Guys may be one of the first, if not the first shop to push using real tea in drinks.

Boba Guys uses Straus Family Creamery organic milk which is local to California, organic, and rGBH-free and that really makes the difference in their drinks compared to most boba shops. I get hives from the creamers used in shops in Florida which does not happen at Boba Guys. Boba Guys also has options for lactose customers including Califia Farms Almond Milk and Organic Soy Milk.

Good luck trying to get more information from shops about their powder and sources for milk tea in Florida or trying to get almond or soy milk at a tea shop in Florida.

Housemade syrups used are brown-sugar based, no fructose. I don’t think I should have to really explain why fructose is bad for you. Sweetness levels are customizable as well which is catching on in Florida boba shops as well now. 100% sweetness might be a little much nowadays.

Clearly, the owners of Boba Guys considered what they love about bubble tea and what they could change to make experiences for customers better and implemented changes that are improving bubble tea cafes in general.

Transparency

Part of owning a business is your relationship with your customers and the owners of Boba Guys do their best to communicate with their customers and let them know how the progress of their business is going and answer any questions customers may have weekly.

Price changes and hour changes are clearly communicated so customers aren’t left confused and there is clearly lots of customer feedback that is helping shape their business into a successful one.

You will not find this kind of commitment to a business in general and I am a little blown away by how much energy and effort the owners of Boba Guys put into having a relationship with their customers. It is simply awesome and most certainly a key to their success.

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Boba Guys is the best bubble tea shop business in the USA and I will visit them anytime I am near one of their shops and support them. If you haven’t visited them, I highly recommend visiting them if you are in the San Francisco Bay Area or New York City.

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