Tampa Bay-based craft distillery Dark Door Spirits is releasing an essential vodka called “Pandemic at the Disco” in support of the hospitality industry that has been adversely impacted by COVID-19.
“Just like the essential workers that have bravely kept us going for many months, this is the essential vodka that has the power to make the best of any situation – even the hot mess that is 2020”, said Dark Door Founder and CEO Matt Allen.
Thousands of bartenders and support staff have lost their jobs and livelihoods due to the virus that has hit the United States and Florida particularly hard. Some estimates suggest over 51% of Floridians could be at risk for eviction.
Over 1 million people are currently waiting to be placed on financial assistance in the state as the unemployment rate passes 10% in Florida.
The Washington Post recently profiled a bartender who has just $10 left in his bank account and is facing eviction in the nation’s capital. These are very difficult times for workers in the hospitality industry and for all Americans.
Fifty percent of Dark Door Spirits profits from sales of Pandemic at the Disco will be donated to charitable organizations supporting the local hospitality industry, including the U.S. Bartender Guild COVID-19 relief fund.
Pandemic at the Disco is available through local distribution from Pepin Distributing Co. and Great Bay Distributors as well as many local liquor stores and restaurants in the Tampa Bay area.
Luekens and Drizly will be retail partners for those who want to enjoy responsibly at home.
“We’re doing this now because we see a need in the community – a need for something to benefit the hospitality industry and a need for a laugh while not sugar-coating the mess we’re in,” Allen said.
“We want to support the people who have supported us all these years. Creating a great product with a fun label seemed like one thing we could do.”
“By ordering Pandemic at the Disco by name at their favorite bar or restaurant, Tampa Bay residents are helping their friends and neighbors in the hospitality industry at a time when they are struggling to make ends meet”, Allen said.
Dark Door Spirits was founded in 2016 in Tampa Bay by Co-Founders Matthew Allen and Brandon Marshall focusing on “crafting unique and unexpectedly delicious spirits”.
For more information visit them online at darkdoorspirits.com.