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Guide: Restaurant Reservation Platforms during COVID-19

An analysis of what restaurant reservation platforms are offering for businesses during COVID-19.

As several restaurants start to plan their reopening strategies during COVID-19, many restaurateurs may be interested in signing up for a restaurant reservation platform to plan out and control dining crowds, as well as to help with other priorities such as take-out.

I looked into a few platforms and found some useful information about what platforms are doing to help and how owners can take advantage of this as they manage Coronavirus.

  1. OpenTable: Arguably one of the most popular online reservation platforms is OpenTable. For years they have dominated the space, but also have been quite expensive for restaurateurs to use – which has led to their clientele being mostly high-end restaurants and diners. OpenTable is waiving subscription fees through the end of 2020 and cover fees through September 30th, 2020 as well as a 50% cover fee discount through the end of 2020 for restaurants who sign up for their “Open Door” pricing program. Standard subscription and cover fee pricing will be reintroduced in 2021. The large customer base that OpenTable has could be a draw for restaurateurs. Make sure to read the fine print though as always.
  2. Resy: One of OpenTable’s big competitors, Resy, is also offering no fees through the rest of 2020 for restaurants. It applies to both existing and new restaurant partners. They have added new features like a Mobile Waitlist, Automated Capacity Monitor, and Takeout and Contactless pickup are also in the works.
  3. Tock: Tock is a reservation and takeout/delivery platform that is ran by Nick Kokonas of Alinea Group. Several of the people running and advising the platform are hospitality industry affiliated names. Many of the members of Tock seem to be smaller, local restaurants. Fees start at $199 a month, Tock has waived fees through the end of May for restaurants.
  4. Yelp Reservations: One of the more expensive options has a flat rate of $249 a month, but is integrated with Yelp which is one of the busiest websites online for restaurants. There are no cover fees, setup fees, or web access fees added on for monthly service. Yelp offers table management and waitlist management. Yelp is offering 3 months of free access to Yelp Reservations and Yelp Waitlist through the end of May 2020 as part of their COVID-19 relief. Call (844) 889-1617 to sign up.
  5. Eat App: This platform has some features in place to help restaurants navigating COVID-19 including switching to reservations only, the ability to change floor plans, configure shifts to automatically restrict covers, manage capacity minute by minute, and waitlists. They also offer phone integrations, custom tags and notes, SMS capabilities, and contact list information as well as other features. Pricing starts at $129 a month which is one of the lowest in the pack.

These are just a few of the tools out there for restaurants looking to get back on their feet during COVID-19. You will also look into your POS system and see if there is features on there for reservations or if it is compatible with these services.

As always, be sure to read the contract terms before proceeding with any deal.

Good luck!

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