Are the prices at San Francisco’s Jijime too good to be true?

I was in the Richmond District today and was looking for a bite to eat. A friend recommended Jijime to me. Jijime is a Korean restaurant that can also be described as Asian fusion since they also serve ramen and various Japanese dishes and appetizers.

I was thinking about ordering the Katsudon, a long-time favorite dish for me that I scoped out before my visit, but the waitress informed me quickly after seating that it was not available. The seafood pancake was also not available and clearly whited out on the menu. No matter – I decided I would move instead towards the bulgogi bowl ($12.95) and the okonomiyaki fries ($6).

Okonomiyaki Fries at Jijime restaurant in San Francisco's Outer Richmond area.

Okonomiyaki fries have become popular nationwide as a starter in Japanese pubs and trendy spots, but usually are underwhelming. That was not the case at Jijime. The fries were actually the best part.

Crispy and perfectly cooked, the texture and cut was similar to a McDonald’s french fry (recently named #1 by LA Times Food) with kewpie and katsu sauce mixed together. Yum. I was in love with these fries and devoured every last bite. The bonito flakes on top was a nice touch. I would order this again for sure, maybe with some other appetizers.

Bulgogi Bowl at Jijime in San Francisco.

Now the bulgogi. The bulgogi at Jijime was the disappointing part of my meal. It took quite some time to come out and when it finally did the actual serving of bulgogi meat seemed small and fluffed up by a huge amount of plain salad and white rice with noodles attached to the beef. The plating of it made it look even worse with large pieces of green lettuce covering most of the bowl (I actually pulled some out for my photo so it would show up in the shot).

The marinade for the bulgogi was sugary sweet and stomach acid reflux inducing. Restaurants that are catering to American sweet tooths will normally do this, but I don’t feel like it has become as common these days and especially not at an independent Korean restaurant. The actual cut of meat was fairly cheap and tasted like every bulgogi I’ve ever had at an All-You-Can-Eat Korean BBQ restaurant (which I intentionally don’t order to avoid it), except this portion was not unlimited.

Of course – the price for the bulgogi at Jijime is affordable at just $12.95 so I can understand that you can’t expect a great cut of meat for that price point, but to be honest I would rather be charged more and have a better cut of meat ($16-21 is standard in Florida) and actually like the meat than to pay less and be disappointed.

There were a number of things I wanted to try on the menu at Jijime and the ambiance of the restaurant is very welcoming and perfect for catching up with friends or a date.

Service was satisfactory, although I did find it a little odd that my waitress did not know what samgyeopsal is when I was asking about their pork belly dish and the taste of it. Her inability to explain the dish made me shy away from it.

Jijime also seems to be a nice spot to have a drink so that may be something to explore in the future. For now, I’ll just say that the okonomiyaki fries are excellent and that the bulgogi is completely disappointing and I will not order it again. I’ve had better bulgogi at restaurant chains and corporate concepts which is sad, but true. As the old saying goes: “you get what you pay for”.

Restaurant Name: Jijime

Cuisine: Korean, Japanese, Asian Fusion

Neighborhood: Outer Richmond

Address: 5524 Geary Blvd., San Francisco, CA 94121

Phone Number: (415) 221-5353

Cost: $$

Website: http://www.jijime.com

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